TOOLS & PRODUCTS
We offer datasets and a variety of tools designed to help you analyse, manage and optimise your data
Data lake
Structured data ready for analysis, covering socio-demographic indicators and points of interest of the national territory
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Socio-demographic indicators
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Points of interest (POIs)
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Different Aggregation Levels
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Different formats available


Media Optimizer
Media Optimizer (MO) provides optimal budget allocation and analysis for advertising investment planning. It enables week-by-week strategic decision making, ensuring maximum efficiency and impact of your media investments
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Precise planning and resource allocation
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Different levels of disaggregation
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Real-time models
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Long-term effects
Open Budget Allocator
Open Budget Allocator (OBA) helps allocate media investments with AI-based precision for better results
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Comparison to industry benchmarks
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Identify emerging trends
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Make data-driven decisions
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Quick strategy adjustments

Let's build something exciting together!
We focus on providing scalable solutions that truly drive your business growth. Our team combines technical expertise and strategic vision to turn data into accurate, high-impact decisions. We believe in a customized approach, tailored to the specific needs of each client, ensuring effective and sustainable results

José Carlos Soage
Founder & Director of Arkadeon
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